With a hat tip to ALOTT5MA, here are two sites related to restaurant websites that are dead on.
First, the humorous things that were “never said about restaurant websites,” my favorite being “A website taking forever to load because of too-big images and dopey animations is a status symbol and I’ll dine at an establishment with nothing less!”
Second, the more utilitarian “5 Ways to Fix Your Restaurant’s Website,” my favorite way being “Stop Using Flash,” because I cannot tell you how many times I have tried to look at a restaurant’s website on my iPhone, and ultimately being unable to find what I want because the Flash error is staring me in the face. Yes, we all know iPhone should use Flash, but it doesn’t: adapt.
Ultimately, what both of these websites are pointing out is the ways in which restaurateurs fundamentally misunderstand the point of a website these days: to communicate important information to customers. I want to know the answers to the basic questions: what (are you serving and for how much)? where (are you located)? when (are you open)? It astounds me how many websites bury answers to these questions, or simply ignore them. I think the reason for such wanton disregard goes back to the fact that many restaurateurs are simply not good businesspeople: they go into owning a restaurant because they love the idea of owning a restaurant, not because they have a good business background or plan.
Stop using Flash!
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Restaurant Websites
10.Jan.11
With a hat tip to ALOTT5MA, here are two sites related to restaurant websites that are dead on.
First, the humorous things that were “never said about restaurant websites,” my favorite being “A website taking forever to load because of too-big images and dopey animations is a status symbol and I’ll dine at an establishment with nothing less!”
Second, the more utilitarian “5 Ways to Fix Your Restaurant’s Website,” my favorite way being “Stop Using Flash,” because I cannot tell you how many times I have tried to look at a restaurant’s website on my iPhone, and ultimately being unable to find what I want because the Flash error is staring me in the face. Yes, we all know iPhone should use Flash, but it doesn’t: adapt.
Ultimately, what both of these websites are pointing out is the ways in which restaurateurs fundamentally misunderstand the point of a website these days: to communicate important information to customers. I want to know the answers to the basic questions: what (are you serving and for how much)? where (are you located)? when (are you open)? It astounds me how many websites bury answers to these questions, or simply ignore them. I think the reason for such wanton disregard goes back to the fact that many restaurateurs are simply not good businesspeople: they go into owning a restaurant because they love the idea of owning a restaurant, not because they have a good business background or plan.
Stop using Flash!
Like this: